CMS Academy initiated a series of activities for professionals in media, communication and environment sector.

Pioneering Conference- CMS Academy partnered with the Public Diplomacy division of the Ministry of External Affairs, GOI to organise the first ever conference on "Public Diplomacy in the Information Age" in New Delhi in 2010. The conference aimed at a better understanding of how public diplomacy in the new millennium has gone beyond traditional diplomacy and its role and relevance in the changing communication and media scenario. It was an event that was attended by several renowned people and over 200 eminent journalists from across the globe. The Foreign Secretary Nirupama Rao and Member of Parliament and former minister Shashi Tharoor addressed the audience. In her talk, Rao emphasised on the need to engage public diplomacy to project the right image of India and to focus on the country's outreach in various countries.

Innovative Awards- CMS Academy constituted the CMS Academy Awards for Telugu Media in 2007 and has been giving annual awards to outstanding work in Telugu television. This was a unique effort to show how human values, societal concerns and professional standards could be upheld, without succumbing to market forces and yet be commercially viable. These awards were initiated to encourage responsible programming in the broadcasting sector.

International Collaborations- The Academy has recently signed an MOU with Stirling University to roll out Online Communication courses for both working and aspiring professionals. CMS has also signed MOU's with International partners like Annenberg School for Communication University of Southern California, USA; Stirling University, Scotland; InHolland University, Netherlands; Ohio University, USA and Academy for Educational Development (AED), Washington USA to do innovative research and capacity building projects.

Media Discourse on Climate Change- Three days International Federation of Environmental Journalists (IFEJ) Congress was organised in 2009 in collaboration with CMS Environment. The theme was "Bridging North-South Differences in Reporting Climate Change: Journalists' Role in Reaching an Ambitious Agreement at COP15 in Copenhagen". More than 100 environmental journalists from industrial and developing countries were able to air their viewpoints on this controversial issue and most crucial global problem. The congress was followed by a six-day field trip of 40 journalists to Leh that offered journalists an opportunity to film, photograph and write on Himalayan glacier melting. Two more field trips were organised to orient the journalists to climate change adaptation measures in drought-prone and flood-prone areas in the country.

Capacity Building on Green Filmmaking- Capacity building workshops were also organised for Youth on Filmmaking by CMS Environment team. These were a series of workshops held by eminent film makers at Shimla, Hyderabad, Ahmedabad, Delhi, Agartala, Shillong, Port Blair, Patna, Thiruvanthapuram, Bhopal, Coimbatore, Ranchi, Leh and New Delhi. Nearly 400 aspiring young filmmakers participated in honing their skills on filmmaking.

Capacity Enhancement of Teachers- Teachers are the change makers of society and enhancing their knowledge would result in empowering an entire future generation. To achieve this, several initiatives were undertaken by the CMS Environment team by organising Primers on low carbon practices for teachers in Shimla, Hyderabad, Port Blair, Shillong, Thiruvananthapuram, Bhubaneswar, Patna, Ahmedabad, Lucknow and Delhi. More than 250 teachers have been engaged through this process.

Media Orientation Workshops- The Academy organised a series of workshops on sustainable transport system issues like fuel efficiency, non-motorised transport (NMT) and Ahmedabad BRT in collaboration with CMS Environment team. It was the first such attempt in the country to have a focused discussion on these topics in print media. More than 20 experts from different parts of the country and institutions such as IIT, ARAI, ITDP brainstormed at the workshops.

Communication Workshops at BIMTECH- CMS Academy conducted workshops on its "Communication for Career Development" programme at Birla Institute of Management Technology (BIMTECH); a leading MBA college of India. Communication for Career Development workshops provide "training" to enable students to use enhanced communication skills confidently for seeking a job and developing a successful career. The workshops enabled the students to get clarity on their career vision and goals. It also trained them in learning success principles.

(CMS and Stirling University project funded by UKIERI)

This project envisions faculty development as the mode to develop quality standards and standardizations in the media sector. This is based on the belief that faculty/trainers are key for enabling research culture and innovation in this sector. The Faculty development program will address emerging developmental needs of educators from the media sector in India with a special focus on News Media Education.


  • Conduct research to identify key trends and quality issues in media education in India and the UK, mapping the professional, institutional and industrial relationships which contextualize media education.
  • Review and analyze Skill Development / Higher Education sector experience, compare delivery patterns and approaches, and document best practice in news media education in the UK and India.
  • Set goals and standards for media education to enhance employability of news professionals through development of quality parameters in both Higher Education and Skill Development courses in India, and evaluate educational structures for best performance.
  • Create interactive training fora for sharing best practices in both media education and in the pedagogical techniques which best enable faculty development.
There are four key pieces of research in this project - two each in UK and India. In India, both primary and secondary data analysis will be done to achieve the project objectives. The two parts of the Indian research are:

  • Media Education in India: Key Trends and Quality Issues
  • A detailed mapping of Indian media institutions has been conducted in this research through secondary research and Interviews with experts and Industry professionals.
  • Training Needs Assessment of Indian News Media Faculty -
  • Extensive research was conducted to do the training needs assessment of the Indian News Media Faculty. The faculty, the graduate students and the senior editors of news channels perspective were included to understand the current training needs of the faculty and quality parameters required for meeting global standards of media education. A special focus was laid on understanding market needs of the industry.
  • The study would distinguish the different faculty development requirements for creative and technical education in this sector. The research would also help to identify the gaps between academics and the Industry.
For this study, the following interviews have been conducted to assess the training needs of the Indian Media Faculty:
  • Faculty of prominent Journalism Schools, Universities and Institutes from across the country, (30)
  • Media graduates (60)
  • Senior Editors of News Channels, Newspapers and News websites (30)
Outcomes Besides the above mentioned two research papers, the outcomes of this project are:
  • TOT Plan for Indian News Media Faculty: Based on the research findings the Training of Trainers plan for Indian News Media Faculty will be drafted. The TOT would include looking at developing the skills of educators across the value chain. Both the creative and technical aspects of training would be included in this TOT plan. Efforts would be made to distinguish the different development requirements of faculty in skill development, vocational education, technical and higher education. A special focus would be laid on innovative research and pedagogical techniques for teaching in different types of institutions. This plan would be shared with a larger audience through the interactive website to use this framework to develop it further.
  • Quality Parameters for Media Education in India- This project will advocate for establishing global standards for media education in the country. To initiate this process the project will focus on developing the first draft for quality standards in news media education based on the intensive research conducted on media institutions of the country. The quality standards would address issues like minimum standards required for news media education curriculum, faculty, laws, ethics and regulations etc.
  • Initiate Indian Media Faculty Council (IMFC) - The faculty/trainer development program will help to organize the faculty by creating the Indian Media Faculty Council (IMFC). This council will provide a nurturing platform for all trainers from different institutes to share learning’s in a systematic and consistent manner. This council will also look at encouraging internal and external funding to help collaborative innovative industry relevant research initiatives. It will work to strengthen linkages between the media industry and academic set-ups. This council, will not only help in research based innovative pedagogy in the field of media education but also help to advocate for a regulatory body that would help to standardize media education in the country. A council mandate would be drafted including membership constitution. This would be shared online with all media institutions. Efforts would be made to seek online/ telephonic confirmation of memberships to ensure successful launch at the end of the project.


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