1. Strategic Communication
The Strategic Communications programme of CMS Academy prepares students for careers of effective, strategically oriented communication executives and entrepreneurs. Our goal is to teach students how to develop effective communications strategies and to foster the thinking habits that will allow them to offer strategic counsel to any organisation.
The Strategic Communication program seeks to:
* Help students understand the functions and opportunities for strategic communications to support development and business objectives and modern communications and media theories
* Develop students' abilities to apply critical and analytic thinking to communications problems and issues
* Familiarise students with the complete range of current communications tools and how to use them in an integrated, strategic way
* Provide opportunities for students to practice problem solving with clients and with diverse scenarios
* Encourage students to uphold professional ethical principles
* Provide access to industry professionals to enable students to make connections and build relationships
Unlike many other communications programmes, CMS Academy’s Strategic Communications programme goes beyond theory to train students in the practical, real-world demands of solving today’s complex communications problems.
It is an institute that is uniquely poised in the country to teach strategic communication as research is the foundation of planned communication.
The Specializations in Strategic Communication
are the following: Communication for Social Change
The glamour of the booming media industry has led to increasing demand in mass communication courses in India. But there are a few institutes offering specialisations in strategic use of communication for social development or more popularly known as Development Communication. Today, this subject is internationally redefined as Communication for Behavioural and Social Change.
It refers to the public and private dialogue where the people themselves collectively identify their problems, voice their needs and thereby participate in the process of improving their own lives. The course has much broader base than mass communication. It emphasises on interpersonal communication, formative research, community based approach, campaign planning, design and implementation through judicious use of mass media for social awareness and behavioral and attitudinal change at the individual level.
CMS today is a repository of case studies, reports and projects in communication for social development. With two decades of pioneering contribution in this sector, CMS Academy is all set to design and implement a curriculum for Communication for Social Change that gives equal emphasis to theory and practical. This upcoming course will help aspiring and practicing Communication Professionals in Ministries, NGOs and international organisations; developmental journalists in news media organisation, producers in community radio station; advertising agencies, documentary filmmakers; etc.Marketing Communication
Recent spurt in business, marketing, entrepreneurship, corporate competitiveness, customer satisfaction concerns has unleashed business communication as a newer discipline requiring specialised skills. The number of business news media in print and broadcasting has more than doubled in the last couple of years. Today, India has more business channels and business daily newspapers than in any country, even USA. All this demands for professionals who could consolidate and make communications work for the organisation growth and take it to newer heights with proactive initiatives.
Duration: 11 months Number of Seats: 20 Eligibility:
Graduate with minimum 50% or taking final year bachelor’s degree exam in 2010. Admission Procedure:
The admission test will comprise of written entrance exam and interview. Students will be granted admission on the basis of their combined performance at both levels. Fee Structure:
Rs 1,00,000/-, including Rs 10,000 refundable security amount.
Top2. Convergence Journalism
Full time 11months course of journalism to create highly competent professionals with the ability to report, write, edit and deliver news in any and all media. The course emphasises on how to tailor an effective news story for print, broadcast, web, PDA and cell phone.
The curriculum includes seminars, workshops to cover key issues through contemporary discourses. Some of the issues addressed are media ethics and regulations, tools for modern journalism, crime reporting, role and implication of political journalism, media and culture, media economy, role of media in times of disaster and terror; covering rural India, international affairs coverage, role of media in pluralistic society, covering gender, sports writing.
In keeping with industry needs, assignments to meet high pressure deadlines are designed to give hands on training in reporting, writing, editing and production. The faculty includes experienced working journalists, who closely supervise production of laboratory news for print, broadcast and new media news. Why Convergence Journalism?
* The need for Convergence Journalism can be put down to increasing demand to access authentic news and information at any time through any and all media as per convenience or appeal. * The audience for news is not passive as they take the initiative to create, respond and mix media with available tools and skills. Professional journalists should accept this power shift and use it as an advantage to produce news for and with audiences across existing media platforms.
* The emerging media needs to make advances to create new forms of digital journalism as traditional media- print and broadcast are facing challenges of tightening budget and changing audience habits, while, new media are responding to evolving needs and interests of the public.
The specialisations in Convergence Journalism include: * Business & Economic Journalism
This specialisation will provide comprehensive understanding and knowledge of business, economics and finance. The programme is designed to meet the public interest in business and economics news and the demand for trained editors and reporters in the field. * Environment Journalism
The rising ecological and environmental issues are increasingly garnering media attention. Environment issues are closely interlinked with other development, health, economic and political issues. This programme is designed to understand the various ecological and environmental issues while recognising these linkages and interdependence. Duration: 11 months
Number of Seats: 20 Eligibility
: Graduate with minimum 50% or taking final year bachelor’s degree exam in 2010. Admission Procedure
: The admission test will comprise of written entrance exam and interview. Students will be granted admission on the basis of their combined performance at both levels. Fee Structure
Rs 1,00,000/-, including Rs 10,000 refundable security amount.